According to a 2013 eMarketer study, more than 60% of physicians scan social media on a daily or weekly basis to explore new health information, the majority reporting that social tools have improved their delivery of care.
While social media may never replace more traditional means of research and learning, it can be a valuable channel in adding to a physician’s knowledge base. And by providing a constant stream of rapid, 140 character updates, Twitter seems to be the platform-of-choice for today’s busy doctor.
However, since its launch in 2006, Twitter has amassed a staggering 500 million users. In a work setting where 60% physicians are spending at least one day a week solely on administrative tasks, who has the time to search the labyrinth?
Well, apart from Power Your Practice’s Twitter feed, naturally, there are plenty of other healthcare-focused profiles that can provide you with the medical information you need to become a better doctor.
Here’s a short list of profiles we like and the characteristic tweets you can expect to see from them:
Doctors experience the world a bit differently http://t.co/Su8PhsfHf0
— Kevin Pho, M.D. (@kevinmd) January 8, 2014
Despite clear need, few residency programs teach cost-conscious care http://t.co/UWvr96yoGz
— AMA (@AmerMedicalAssn) January 6, 2014
The Moral Imperative To Disclose Medical Error: Doing The Right Thing – Health Affairs Blog http://t.co/9Sur5G3qDW
— Health_Affairs (@Health_Affairs) January 7, 2014
Not all health plans cover a doctor’s visit before deductible is met http://t.co/22o7CrRz6Y << Does yours?
— Med Practice Insider (@MedPractices) January 7, 2014
More than 60% of docs scan/explore social media weekly. Most think that using social media can improve care delivery. http://t.co/IKnQkjgmOu
— Amanda Guerrero (@meanusenetwork) December 31, 2013
Patient portals: convenient tool, care improver http://t.co/UcjpGi2V7m
— Healthcare IT News (@HITNewsTweet) January 9, 2014
— JAMA (@JAMA_current) January 6, 2014
— The Lancet (@TheLancet) January 8, 2014
— Dave Walker (@drwalker_rph) January 9, 2014
Only 1 in 6 adults talk with their doctor, nurse, or other health professional about their drinking. http://t.co/ADVLAlAVtK
— Joseph Kim, MD (@DrJosephKim) January 8, 2014
— Berci Meskó, MD, PhD (@Berci) January 9, 2014
Want more? Watch our “Practice Marketing Webinar Series” to learn other great ways to engage your patients.