The Miami Herald, April 8, 2012

Friends, family can be part of your unofficial sales team.

Whether you are speaking with possible investors, your employees, real or potential customers, or your neighbor, as entrepreneurs you need a communication strategy to make people feel like they are in the loop — at whatever level you deem appropriate. Often, people who know about your start-up venture may be interested in helping you, in a sense becoming an unofficial sales force. With good communication, you can equip them with your message of choice.


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