
People are searching for everything you can imagine online: restaurants that will deliver to their homes, the highest ranked family sedans, or the best golf clubs to come out this year. What’s stopping them from searching for the best pediatrician in Miami, or the best nephrologist in Nashville, or best neurologist in Wichita, or scheduling a medical appointment with a nephrologist in Nashville?
The answer to that question is that nothing is stopping them. So, if your potential patients are actively searching for you online, doesn’t it make sense to build the strongest online presence possible?
When the 



Foreword: Remember that friend of yours, the one that just doesn’t ‘get’ Twitter? The one that talks about how it’s a useless frivolity and a passing fad? We all know at least one. Some people wouldn’t know the future if it came up and bit them, and others try furiously to resist its advance.