If Silicon Valley area companies were high school students, the yearbook superlative for “Most Outgoing” would likely go to Apple. Their devices are intuitive and easy to use, moving the brand from techie and artsy favorite to ‘normal’ people necessity in a little over a decade.
In terms of software, personal computers and consumer electronics, Apple understands user experience is the key to success, propelling the corporation’s value to $324 billion as of May 2011. This kind of usability is owed to smart design, with Apple focusing on effectiveness and efficiency via a combined understanding of human cognition and aesthetics.
